Premium Rosé Continues Double-Digit Growth, Outperforming Overall Table Wine Market, Reports The Nielsen Company
(Santa Rosa, CA, February 17th 2010)--Rosé Avengers & Producers
(RAP) announced today that its signature annual tasting event, PINK
OUT! SF will be held on Tuesday, May 11th 2010. The celebration will
take place at
Butterfly restaurant
on the Embarcadero at Pier 33. Overlooking San Francisco Bay, the 6th
annual fine rosé tasting will feature 40 participating wineries pouring
still and sparkling rosés from around the world, with many of the
winemakers who craft them in attendance. Butterfly's executive chef and
owner Robert Lam will create rosé-inspired Pan-Asian appetizers from
sustainably and organically sourced ingredients.
PINK OUT! SF underscores the continued ascendancy of the $8.00 and above rosé category. According to
The Nielsen Company,
premium rosé table wines outpaced the market, growing at double-digit
levels on both dollars and volume in 2009. Premium Rosé wines grew by
13.5% on dollars, and 12.8% on volume, 5 times faster on dollars and 12
times faster on volume than the overall Table Wine category. The Table
Wine category grew at 2.6% on dollars, and just 0.9% on volume (Total
U.S. Food, Drug, and Major Liquor Markets, 52 weeks ending 12/12/09).
"Rosé wines continue to rise in popularity and maturity," said Danny
Brager, vice president, group client director, Beverage Alcohol, The
Nielsen Company. "At Nielsen, we measure what consumers watch and what
consumers buy and we find that consumers are giving rosé wine more
attention as they make their wine selections, while retailers are
giving rosés more prominence among their offerings."
Additionally, while the overall Table Wine category has an average
price of $6.10 for an equivalent 750 ml package size, the Premium Rosé
category's average price is $10.17 -- a 67% premium. "That's good for
retailers looking for a trade up option in this time of trading down,"
said Brager.
From its inaugural event in 2005, PINK OUT! tastings have drawn full
house crowds. This year is expected to sell-out in advance once again.
The trade and media portion runs 3:30pm to 6:00pm. The consumer tasting
is open 6:30pm to 8:30pm. Consumer tickets are $35 in advance online
only at
www.rapwine.com, and $45 at the door if available.
Media and trade RSVPs and credentials are required. Passes can be
secured by contacting Joel Quigley or Cailyn McCauley at (707) 495-0831
or emailing
info@creativefurnace.com. To learn more about RAP and to sign-up for winery membership, please visit
RAP Wine online.