Premium
Rosé Continues Double-Digit Growth, Outperforming Overall Table Wine Market,
Reports The Nielsen Company
(Santa Rosa, CA, February 17th 2010)--Rosé Avengers & Producers (RAP) announced today that
its signature annual tasting event, PINK OUT! SF will be held on Tuesday, May
11th 2010. The celebration will take place at Butterfly restaurant on
the Embarcadero at Pier 33. Overlooking San Francisco Bay, the 6th annual fine
rosé tasting will feature 40 participating wineries pouring still and sparkling
rosés from around the world, with many of the winemakers who craft them in
attendance.
Butterfly's executive chef and owner Robert Lam will create
rosé-inspired Pan-Asian appetizers from sustainably and organically sourced
ingredients.
PINK OUT! SF underscores the continued ascendancy of the $8.00 and above rosé
category. According to The
Nielsen Company, premium rosé table wines outpaced the market, growing at
double-digit levels on both dollars and volume in 2009. Premium Rosé wines grew
by 13.5% on dollars, and 12.8% on volume, 5 times faster on dollars and 12
times faster on volume than the overall Table Wine category. The Table Wine
category grew at 2.6% on dollars, and just 0.9% on volume (Total U.S. Food,
Drug, and Major Liquor Markets, 52 weeks ending 12/12/09).
"Rosé wines continue to rise in popularity and maturity," said Danny
Brager, vice president, group client director, Beverage Alcohol, The Nielsen
Company. "At Nielsen, we measure what consumers watch and what
consumers buy and we find that consumers are giving rosé wine more attention as
they make their wine selections, while retailers are giving rosés more
prominence among their offerings."
Additionally, while the overall Table Wine category has an average price of
$6.10 for an equivalent 750 ml package size, the Premium Rosé category's
average price is $10.17 -- a 67% premium. "That's good for retailers
looking for a trade up option in this time of trading down," said Brager.
From its inaugural event in 2005, PINK OUT! tastings have drawn full house
crowds. This year is expected to sell-out in advance once again. The trade and
media portion runs 3:30pm to 6:00pm. The consumer tasting is open 6:30pm to
8:30pm. Consumer tickets are $35 in advance online only at www.rapwine.com, and $45 at
the door if available.
Media and trade RSVPs and credentials are required. Passes can be secured by
contacting Joel Quigley or Cailyn McCauley at (707) 495-0831 or emailing info@creativefurnace.com.
To learn more about RAP and to sign-up for winery membership, please visit RAP Wine online.
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