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Video: California's New Generation Vintners & Growers

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California's New Generation Wine Trends

NEW GENERATION VINTNERS AND GROWERS

EXCHANGE DIALOGUE ON CALIFORNIA WINE TRENDS

SAN FRANCISCO—Twenty “new generation” vintners and growers from throughout California convened at Cavallo Point Lodge in Sausalito, November 17, to share their perspectives on California wine trends at a media and trade event sponsored by Wine Institute and the California Association of Winegrape Growers.  The group engaged in lively dialogues on four topics that reflect the younger generation’s impact on the state’s wine industry: evolving California wine styles; passing the torch at family wineries; eco-friendly growing and winemaking; and innovative marketing.